Ferrari toy packaging is licensed to Mattel, Inc. in El Segundo, CA. As an official design vendor for Mattel, I designed this exploaratory 1:18 Michael Schumacher package to commemorate his string of Formula1 World Championships.

Ferrari toy packaging is licensed to Mattel, Inc. in El Segundo, CA. As an official design vendor for Mattel, I designed these stickers to be included in a series of 1:64 scale model cars coverering the brilliant history and bright future of Ferrari automobiles.

1:18 scale packaging designed to commemorate dominant rookie Lewis Hamilton's premier Formula 1 racing victory at the 2007 Grand Prix of Canada.

This package was done for the first series of WWE®'s extreme wrestling branch, ECW®. The graphics and structure reinforce the aggressive nature of the brand.

This was part of the early wave of small internet exclusive WWE® packaging. The graphics reinforce John Cena's aggressive hip-hop appeal.

Yet another internet exclusive WWE® action figure package with bold graphics. This was released at a Toy Fair convention as well as limited amounts in the UK.

Limited edition WWE® action figure package for the character Rob Van Dam.

This package blends the bold and aggressive style of Hulkamania with the small WWE® exclusive packages I've been rolling out for the past 18 months. To top everything off, the package features gold foil lettering and a unique figure packout.

To coincide with the Dec 2006 release of Rocky Balboa, Jakks Pacific asked me to design the complete line of retro-styled Rocky™ action figure packaging. These unique packages incorporate a custom, hand-molded structure and unique inserts.

These online exclusive packages are bold and vivid. Directly intended for the WWE® collector market, each subsequent package reinforces the colorful collection.

This package was created for the launch of a premium 'deluxe' wrestling figure from Jakks Pacific. Clean and collector-driven, the Deluxe Aggression package is intended to last for many years to come. Package development included a custom structure design, die-lines, unique logo and graphics. The first series produced $10 million at retail.

These designs broke the mold of Funimation's traditional Dragonball Z packaging. While their vivid design compositions were initially met with resistance, they ended up doing great at retail and opened up possibilities for future DBZ packaging.

The Pay-Per-View 11 package structure is derivative of the Wrestlemania™ 22 action figure series. With subtle changes to the structure and all-new fire & steel graphics, the PPV 11 packaging exceeded expectations at retail.

WWE® Wrestlemania™ action figure packaging represents a bold departure from previous Wrestlemania™ package structure. The new structure and graphics take full advantage of illustrator Terence Higuchi's great renderings—enveloping the figure in an industrial environment.

The Cell Cage Match Ring was the premium ring release for 2006. With all major retailers carrying the product, international included, the package produced $20 million at retail.